How do you get people excited about yet another burger launch?
You release it, but keep its main ingredient a secret.
You release it, but keep its main ingredient a secret.
People went nuts trying to figure it out.
After a couple of weeks (and some violent threats,) we went for the big reveal.
Along with some info around (spoiler alert) black garlic.
Burger X was only on the menu for two months,
but in that time, it became the top-selling burger in Roadster Diner history.
but in that time, it became the top-selling burger in Roadster Diner history.
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