In Lebanon, crooked politicians bribe the Lebanese people—already living in dire financial conditions—into voting for them during elections.
We partnered with leading local newspaper An-Nahar to tackle the issue differently.
Instead of urging people not to sell their vote, we suggested they do the opposite—so long as it's for the right price. Because their vote is worth more than they think.
I wasn't around to put the final touches on copy, but I'm still proud of the idea. And as a Lebanese, this one hits close to home.
Instead of urging people not to sell their vote, we suggested they do the opposite—so long as it's for the right price. Because their vote is worth more than they think.
I wasn't around to put the final touches on copy, but I'm still proud of the idea. And as a Lebanese, this one hits close to home.
We launched a microsite that helped people calculate how much their vote is truly worth, taking into account personal conditions, cost of living, and the country's financial crisis.
We even released a series of satirical infomercials addressed to the country's politicians, highlighting the voting price of specific citizens using our own voting calculator.
